Founded in 1924 by Paulette Reynaud, the
Maison Reynaud specializes in the wholesale purchase and
distribution of ocean and fresh water products.
Born in Marseille
in 1903, Paulette Reynaud worked in the insurance business
when she first arrived in Paris . Combining her passion for
fish, and in particular the red mullet (a specialty in her
hometown) with the lure of the party atmosphere prevalent
at that time around the Boulevard Sébastopol,
she decided to become a part of the very distinctive world
of the Halles, the great central market of Paris .
The atmosphere
of the Halles was dominated at that time by the “Forts” of
the Paris market, guards who monitored the flow of merchandise
and everything that left the market. Nearby café owners
rented improvised dressing rooms in their cafés to
the Halles workers, adding to the general atmosphere of the
area.
At first, Paulette Reynaud came “just to have
a look.” She
started out as a cashier for 4 months. But in order to prove
herself she insisted on working for no pay to prove her true
motivation. Then her dream came true and she became a seller.
At that time the space allocated to each broker on the market
floor depended on the tonnage handled by the broker, the
merchandise had no fixed prices and sellers were paid only
on commission. Business hours were from 4:00 am to 7:00 am;
the fish sales in the Halles were followed by flower sales,
meaning many fish market clerks worked in the flower market
as well.
In 1958, her son Henri Reynaud began
preparing the family business for a promising future that
was based on a strong tradition of respect for products and innovation.
In 1964, he was joined by Raymond Ferrel,
and then in 1970 by the founder’s grandsons, Patrick and Jean-Paul
Reynaud. Together, they continued to develop the
company by providing constant and effective solutions to
the needs of a more diverse clientele which included traditional
fishmongers, restaurants, supermarkets and the food-processing
industry. Throughout each generation and culinary trend,
the company became a group.
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